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Baby Mama the Label

Bump to Beyond with Baby Mama

Welcome to Baby Mama The Label!

Since 2014, we’ve been on a mission to empower breastfeeding mothers with stylish and functional clothing designed by a breastfeeding mum, for breastfeeding mums. As the first independent breastfeeding-friendly label in Australia, we understand the unique challenges and joys of motherhood.

Run solely by Michelle, who has spent the past decade as a full-time stay-at-home mum, we’re dedicated to making mothers feel like themselves during this transformative journey.

Our collections, including matching mama and mini tee sets, dresses, and jumpers, are crafted with care to prioritize both style and practicality. Because we believe that every mother deserves to feel comfortable, confident, and empowered.

Join us in celebrating the beauty of motherhood through fashion. Welcome to Baby Mama The Label, where we’re here to support you every step of the way.

Australian Owned & Designed

We’re proud to be an Australian-owned and operated business, and we’re committed to using sustainable and ethical practices in all aspects of our business. Thank you for considering Baby Mama The Label for your pregnancy and postpartum clothing needs.

Create your signature Mum style with Baby Mama The Label

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